About us
PrimeStone Properties (Pty) Ltd
A specialist development sales house representing South Africa's leading developers to local and international investors.
Our position
We sell developments the way institutions buy them
PrimeStone was founded on a simple observation: off-plan property in South Africa is marketed on renders and sold on emotion, while the numbers that determine an investor's outcome are buried in an annexure.
Every project we represent is presented with the same disclosure set: a full unit schedule with sizes and pricing, the developer's payment plan, construction progress against programme, modelled gross and net yields, and a five-year capital growth scenario with the assumptions written out.
We are mandated by NHBRC-registered developers with delivered stock on the ground. Where a development is still at plan stage, we say so. Where a rental guarantee exists, we publish its term and who stands behind it.
Our clients range from first-time South African investors buying a R950 000 apartment in Waterfall, to family offices in London and Dubai assembling multi-unit portfolios in Cape Town and Umhlanga.
How we work
Four steps from enquiry to income
- 01
Brief
We establish budget, objective, timeline and whether you need bond finance or are buying cash.
- 02
Shortlist
You receive three to five matched projects with full financial modelling, not a brochure dump.
- 03
Reserve
Reservation, sale agreement and deposit into a Section 78(2A) attorney trust account.
- 04
Transfer & let
Progress reporting through construction, transfer coordination, then tenant placement.
Compliance
Regulated, registered and audited
PPRA registered
PrimeStone holds a valid Fidelity Fund Certificate issued by the Property Practitioners Regulatory Authority.
FICA & POPIA compliant
All buyer onboarding follows FICA verification; personal information is processed under our POPIA manual.
Trust account protection
Deposits are held in a Section 78(2A) interest-bearing attorney trust account in the purchaser's name until transfer.